20 real treatment packages across facial aesthetics, body sculpting, weight loss, acne, HRT, lasers, and skincare, so you can see what elite menus look like in every category you offer. The naming approach that separates practices charging premium package prices from those still selling treatments one at a time, and how to apply it to your menu right away. The pricing strategy and revenue logic behind each offer, including why multi-session protocols hold pricing 30 to 45% above the sum of the individual services when you present them with the right outcome. The exact positioning language that turns each package from a list of services into a result your patients actually want to buy. Premium upgrade opportunities for every package: specific enhancements you can put in place to raise value, profit, and retention. The closing analysis: the recurring decisions the most profitable practices keep making that the average ones miss.
You're running a profitable aesthetic or wellness practice, and you know your menu doesn't reflect the level of work you actually do. Your revenue is real, but too much of it comes from individual treatments, and you're ready to see what a restructured menu looks like in practice. You've been feature-focused, selling Botox, Sculptra, Morpheus, and you want to see how the top practices bundle those same services into premium protocols that command a lot more per patient. You want to see behind the scenes of what the most profitable practices in your field are actually doing. Real packages, with the positioning and the pricing math behind every one. No theory. No fill-in-the-blank templates.This isn't a course you'll start and never finish. It's a working file you'll use this week.